Pattachitra: Pattachitra is an ancient art form originating in the 5th Century BC which exists through descendants of the original artists in the small village of Raghurajpur in the state of Odisha in India. The word ‘Pattachitra’ is derived from Sanskrit with ‘Patta' meaning Canvas and 'Chitra' meaning picture. The canvas is prepared using a strip of cotton cloth to be coated with a mixture of chalk and gum, which makes the cloth surface smooth. It is known for its bold use of natural colours, for example, white is prepared from a conch shell, red from a mineral 'Hingula’, black from burnt coconut shells. Conventionally, the paintings depict various local and regional mythologies, depicting the lives of gods and goddesses and using different colours to show various aspects, emotions etc.

In the contemporary era, this art form is now getting printed on tassar silk sarees, home décor pieces, wall hangings, palm and areca leaves which are then developed into various products. Each piece of art is unique and the products made from natural fibres like coir, areca and banana leaves, sourced sustainably and locally. ClayRoot works closely with artisans from Raghurajpur village in Odisha to source the Ecokriti products based on this art form.